Mike Ihnat – Fractional CMO

Fractional CMO.
Full-Time Agency.

CMOs become a part of your team for marketing leadership and top-level strategy. Advertising agencies take the strategy and provide the execution.

Mike does both.

Who is Mike, the fractional CMO?

I am a full-service fractional CMO with over 14 years of experience. I began my career by building and running an ad agency in Austin, TX, for 8 years. Six years ago, I sold my shares to focus on working directly with clients as a fractional CMO.

I work with both large and small businesses, emphasizing the importance of being nimble and efficient, especially for small to midsize businesses as they need to maximize their budget and adapt quickly. By leveraging sound creative, competitor research, and a data-driven marketing strategy, we can achieve significant results with a smaller budget.

Who is Mike, the fractional CMO?

A fractional chief marketing officer (CMO) analyzes data and your brand, and creates the high-level marketing strategy for your business. Often times their role ends right there and it’s your job to implement it. I’m unique in the fact that I see companies through from initial data and brand analysis through implementation.

My background is in creative, I owned an ad agency for 10 years and served every role inside of it, and have worked as a CMO for an innumerable amount of businesses, ensuring they not only identify their marketing strategy but are successful in generating customers from it.