Mind Health Group - Mike Ihnat

Case study:

The Ask

How do you provide a safe space to find help online for mental health?

Mind Health Group was not an “online Telehealth company” when I began working with them. In fact, they were not even Mind Health Group, rather they were multiple companies with multiple identities. But, they knew Telehealth was the future and they needed to consolidate their brands into a single entity that could compete with the juggernauts in the space online.

The Work

We made the website look approachable and not overwhelming.

Mental health is the thing we all deal with but can often still feel like it’s a taboo subject when talking about it. We needed to build a brand that felt as approachable as possible, while also establishing trust in our experties.

Through color and texture, we created a brand that feels friendly and approachable. We also took their three divisions from three seperate companies to one company with three different services.

One of my favorite taglines I’ve ever written was for Mind Health Group: OK Starts Today. Mental health is difficult to define with language and I Identified that we tend to say “I’m not ok” when feeling bad about our mental health. In three words, I feel like we created a brand promise that didn’t feel so big that it wasn’t trustworthy.

The tagline and design has been extended throughout ever execution of the brand.

We’ve told stories through animated videos and taken that design through multiple social and digital campaigns. Iconography that helps patients identify their feelings was created and used throughout a wide range of executions.

A full website rework

If Mind Health Group was going to be a leader in the Telehealth space, it needed a website to match. A full re-design and ground-up rebuild was done to create a platform that brings confidence to potential patients and becomes a lead-generating machine.

Wether you need psychiatry, therapy, or medication, we built a clear and cohesive brand that drives patients to the right place for their needs.

The Results

More leads in a day than what used to take weeks

Mind Health Group now generates more patient leads each day then they used to generate in weeks. The brand and digital campaigns have created a lead-generating funnel that has transformed their business into a trusted Telehealth partner for patients in need.