What can
CMO-As-A-Service
do for you?
Led by Mike as the Fractional CMO, my CMO as a service offering is leveraged by most clients to achieve the best results and largest increases to their bottom line. Whether you need us to augment your marketing department or be your full marketing department, we can provide the service you need.
The CMO-as-a-service offers a holistic approach, allowing me to leverage top global talent in my network (everywhere from the US to UK to Tokyo) as part of my hourly services. From Creative and Graphic Design to Data Science and Web Development, I have incredible resources to ensure the best results and largest increases to the bottom line. I not only serve as an advisory partner but also execute to deliver value that far exceeds expectations and projections while keeping marketing costs minimal for my clients.
For CMO-As-A-Service
our process typically involves the following steps and offerings*:
- Market research to inform marketing and outreach strategies
- Zoom or phone discovery calls with ideal customers
- Creating buyer personas
- Understanding the customer’s point of view
- Uncovering your unique brand promise that sets you apart
- Branding and positioning
- Creating and testing value propositions, headlines, and taglines
- Creating marketing and branding materials to provide a cohesive approach
- Developing a bottoms-up marketing plan that ladders up to your top-down revenue goals
- Auditing past marketing efforts and providing recommendations
- Performance and digital marketing strategy and execution (SEO, SEM, Paid Social, and Email)
- Landing page and ad creative development
- Website redesign (when necessary)
- Website rebuild (when necessary)
- Content marketing
- Marketing and sales operations
- CRM strategy and management
*Actual steps to be outlined based on each unique client. We are not a one box solution rather tailor our services to each specific client based on their needs.
Looking for more traditional Fractional CMO advisory?
LEARN MORE HERE
Let's have a conversation!
I’ve had some of my best conversations over coffee, I’d love to join you over a virtual cup!
Are you ready to grow? We’re here to help.