Mike’s Story – Mike Ihnat

Hi there!

My name is Mike, and I have a wealth of experience serving as a fractional CMO for a wide array of companies and verticals.

To tell you about myself, I am a full-service fractional CMO with over 14 years of experience. I initially began my career building an ad agency that I successfully started, grew, and ran for over 8 years in Austin, TX. 6 years ago, I sold my shares in the agency to focus on being a fractional CMO, working directly with clients. I’ve truly done it all when it comes to marketing and advertising. I’ve developed and executed growth marketing and advertising strategies, conducted market research and competitor brand analysis, SEM/SEO, developed and executed paid media strategies (Google, Meta, LinkedIn), built and executed marketing campaigns and social strategy for everything from small-midsize clients (1MM-20MM) to big-name clients like Amazon, People Magazine, Entertainment Weekly, and Ascension Healthcare. I’ve also worked with a wide variety of verticals, including healthcare (including Telehealth), insurance, financial services and banking, entertainment and hospitality, travel, B2B products and services, B2C products and services, and beyond.

I’m highly data-driven in my approach and am currently responsible for multiple company’s customer acquisition strategies and campaign performance, which are primarily driven by the organic and paid marketing strategies I have developed.

While I work with both large companies and small businesses, when it comes to any size business but especially small-midsize businesses, nimble and efficient are the two words that come to mind. A small to midsize business needs to get the most out of their budget while being able to monitor and adjust quickly and efficiently. Through sound creative (art direction and copywriting), competitor research and analysis, and a data-driven marketing strategy, we can break through the clutter with less budget. With close collaboration between leadership, we can make adjustments that have meaningful results with positive effects on the bottom line quickly. And with my skillset, I can lead you through developing the marketing research and establishing your marketing strategy, but then I’m also able to lead and implement the creative direction and strategy, art-direction and campaign design, execute the build-out of supporting web pages, and build the actual campaigns on the organic and paid digital platforms.

I’d love to have the opportunity to discuss your business and needs and hope we get a chance to connect. Please let me know if you have absolutely any questions.

Thank you for your time and consideration.